Social Networking – The Following Great Marketing Medium?

With therefore much interest in how social networks function, one begins to wonder if you have advertising potential within these social networks?

I have been watching social network for quite a while now. Actually I’m a part of various social network web sites including and only…

There has been a virtual explosion of social networking sites previously year or two. Even the major people like Google, Yahoo and MSN are becoming into it.

With so much curiosity about how social networks function, one begins to wonder when there is advertising potential within these social networks?

I have been seeing social networking for some time now. In fact I am an associate of various social-networking web sites including and merely to name two.

I joined partly because I wished to see what they were, but more importantly to see on SEM what impact social media would have in the coming years.

I’ve been a part of numerous services for a while and the reach these sites have is extraordinary.

For instance, from my LinkedIn network of seven people I have an extended network of over 12,600 people. For additional information, please consider checking out:

That is amazing – I am just a click or two away from close to 13,000 others who share my similar interests ranging from what I like to watch o-n TV to work I could provide for them.

Through my connections and their connections, I am connected to people ranging from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.

But what marketing possibilities are there for Social Network?

Well, let’s take a look at MySpace.

MySpace is one of the prime sites on line today. It racked up 9.4 thousand page-views in August 2005 (greater than Google) and new customers are signing up at-a mind-boggling rate of 3.5 million monthly.

MySpace is typical of where todays 18-30 year-old goes to manage their digital life. It allows people to publish photographs of themselves and their friends, develop a website, list a common artists, view and share videos, suggest things you can do and lists a set of people they consider friends. It is on this ‘Friends List’ where most of the opportunities lie.

All thirty million-plus customers of MySpace possess a friends page that lists people that person considers their friend. This really is a list of individuals who they’re interested in hearing from on a regular basis, in addition to speaking with and about. After you add somebody as your friend they can send you messages, comment on your pictures, read your sites, as well as leave messages that you can then share with the others. This is an opportunity for quick feedback about you.

The ability to include friends to your site is key for advertising to MySpace users. Based on Courtney Holt, head of new media and strategic advertising at Interscope Records, ‘This generation is growing up without having ever observed programmed media. ‘They do not think in terms of-the record, and they don’t think in terms of a TV schedule. They think when it comes to TiVo, P2P, AOL, and of course MySpace.

You can view how this may develop.

Let’s say you create a MySpace account to talk about your service or product. You blog about this and seek out the others that’ll share your interests.

You then ask them to be your friend. When they develop into a friend you start your ‘soft market’ selling your product for them. Be taught more on an affiliated portfolio by going to

As they grow to appreciate it, they begin blogging and discussing it. Be taught supplementary info on an affiliated wiki by visiting Soon thousands or even thousand of individuals are referring to you and your product or service.

Don’t think this can work?

I want to give you some examples. There are lots of artists who have gotten their begin MySpace. By simply hosting a number of their music on line and blogging about themselves they developed a following. Soon they’d file deals and contracts lined up.

Obviously to make use of ser-vices like MySpace you need to get some thing this target audience needs. If you do not then you probably should not put an excessive amount of effort in to MySpace.

But that will not mean other social network opportunities must be ignored. When I mentioned previously, Linked-in is more of a professional introduction service. If your product or service meets here then by all means investigate it more.

And there are others aswell. Companies for example Flickr, Yahoo!s MyWeb, and more.

So if you have ever wondered what other online possibilities may be around, con-sider social networking. It could be another great website marketing channel..